Content & Copywriting

With the Helpful Content Update, Google is driving its user-centric approach further ahead, and once again makes SEO professionals around the world sit up and take notice. Because the new update says more clearly than ever what is important to Google. Good rankings are rewarded for content that is created by people for people. The search engine is concerned with the optimal combination of usefulness and user experience. Conversely, this means: Content that is mechanical or created with calculation for the search engine loses visibility. This can even have an impact on all pages of a website, because if Google…

How to write good location texts for local SEO? When producing copy feels like assembly line work, you're doing something wrong. In the worst case, you create duplicate content and are banished from the search engine to the back pages, where hardly anyone is ever searching. Each location text has its own justification and above all: its claim to individuality. Find out now what all this brings you from an SEO point of view and how you can write good location texts with simple tricks. The essentials in brief Location texts are important for the local search engine optimization of…

If you are looking for a copywriter for your business and you know the benefits of dealing with these features, or you are a freelance worker who knows the benefits of working from home but you do not know what a freelance copywriter is and how much do you get paid for writing an article? You know that you got the right article. How Much Money Does a Freelance Copywriter Make? This question can be difficult to answer. But for a quick calculation to help you figure out a freelance copywriter's salary, I suggest you keep in mind everything that…

So Today we will learn Beginner's Guide for Content Marketing. One of the most commonly used aspects of digital marketing is content marketing. More than 90% of marketers view content as a valuable business asset. This marketing approach utilizes content to raise brand awareness. Using content marketing means providing content that’s consistent, relevant, and valuable to the readers. Making use of both digital and traditional marketing covers a lot of ground and allows us to massively increase our profits. Content marketing is unbeatable when it comes to saving costs, customer loyalty, and sales increases. Intro to Content Marketing Here are…

What do JK Rowling, Arturo Perez-Rivarte or Eva Garcia have in common? Are they social media content creator? No, they are Writers. They not only publishes and writes books but is also the creator of true content. Unlike the author, a content creator not only publishes books or ebooks but also creates content for distribution to different readers on different communication channels with the aim of creating a readership of his own. And guess what these channels are? I'll give you a hint: Your website/blog YouTube channel Textbook page Twitter account Etc. Each of these is a means of communicating…