Local Visibility is particularly important for many companies. Because what’s the point of being found by people from New York if your own service is only available in Las Vegas? There is a strategic measure to increase your regional visibility: Local SEO.
In local search engine optimization, you use all possible resources to best place your company online in the specific region you are operating in. This increases your visibility and thus the number of potential customers. How does it work? In this blog post, we explain to you …
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What is Local SEO?
Local SEO refers to all optimization measures that are used to help your company gain regional visibility on Google and other search engines. To understand this better, you need to familiarize yourself with how Google evaluates search queries.
Because Google records a search intent for every search query. It is also decided whether it is a local search query or not. There are some clear key terms for this, such as the use of a city name (“buy shoes Las Vegas”). In addition, certain business types are associated with a local search.
An example: Let’s just see what my Google search for the generic search term “hairdresser” returns.
Although this is a completely generic term, Google will suggest hairdressers that are close to me together with a map. So Google automatically assumes that when I search for “hairdresser” I’m looking for a salon near me where I can get my hair cut.
Of course, this mechanism not only applies to the search term “hairdresser”, but also to other companies. A big role is whether it is typical to visit these companies online. The following question inevitably arises:
For whom is local search engine optimization important?
Local search engine optimization is relevant for every company that has a particularly strong connection to a region. So usually it’s companies that own a store where they receive customers. Traditionally, these are businesses such as hairdressing salons, retail, or gastronomy.
Local SEO also pays off for other companies that place a regional focus on their services. Agencies, tax consultants, or craft businesses, for example, can benefit from local optimization.
You can find out whether local SEO is important to you with one simple question: aim with us Does your business target a regional clientele? If so, which is often the case with small and medium-sized companies, then regional search engine optimization is worthwhile. If not, what e.g. applies to pure online shops as well as nationwide or international companies, then it makes more sense to invest time and money in other measures.