SEO

Every business and individual is now aware of SEO. It plays an integral part in their success as it allows businesses' websites to rank higher in the SERPs. Link Building is an essential part of any SEO strategy. But what exactly is it? It's the process by which you get links to your website from other people's websites. A link from another site can be seen as a vote of confidence; if they believe your content is worth reading, their readers will surely feel the same way. This helps your ranking in search engines because Google considers how many websites…

If you want to be successful with search engine optimization, or SEO for short, the aim of ranking well in the organic search results and be as visible as possible. It's not just about appearing high in the SERPs, but also about how much space you take up there. A great way to spread your web content in the search results and thus attract the attention of users and users to attract are so-called rich snippets. What are Google Rich Snippets? Unlike regular Google snippets, rich snippets offer an added value of information and are more visually appealing in design. Examples…

Google page 1 – how has it changed over time? The search results on google.com are constantly changing, but the goal has always remained the same: display the most relevant search results. But over time, the information needs of Google users changed and so google.com had to or has to adapt to them again and again. The following is a brief synopsis of the history of Google results listings from yesterday and today, as well as a brief explanation of what you see on the results page to better understand google.com. Always showing the best results for users has always…

If you're running a local business, local SEO is extremely valuable for increasing awareness and getting more customers. If you are on the first Google page, you will be found. Find out what's behind it and how local SEO works for restaurants! Local SEO for restaurants Local SEO stands for optimizing your website so that it appears first in local searches in Google. To succeed, your website must be attractive and informative. It should therefore provide all the important information at a glance and at the same time make you want to visit your restaurant. For search queries, it is…

In the world of SEO (Search Engine Optimization), there are countless aspects that you need to consider. In addition to technical requirements, keywords still play a major role. These come in different forms, e.g. long-term keywords or short-term keywords. One topic that is hotly debated in this context is the so-called LSI keywords. But what does LSI actually mean? How did LSI keywords work and does the approach associated with them still make sense today? We'll give you the answers! LSI keywords: a simple definition LSI stands for Latent Semantic Indexing. The term comes from mathematics and is actually a…

Is your company website professional and an absolute eye-catcher - but also lonely because nobody can find it on the Internet? No wonder the page sits idle with low rankings on Google, where no one ever searches for it. With the right key terms, also known as keywords, you can change this situation and bring your website to the top of the list of results. But how do you actually find good keywords for your own website? We give you the most important tips. Short Summary Each subpage of your website needs its own focus keyword. The focus keyword gets…

E-Commerce is booming. According to Statista in 2022, around 1/3 of shopped online monthly or more frequently alone – and the trend is rising. In comparison, only 1/5 of respondents said they never shop online. Whenever possible, it is therefore worthwhile for companies to offer products or services in shop systems. This trend towards online shopping also has a disadvantage for shop operators: The competitive situation is becoming increasingly difficult. Newcomers in particular often have problems getting their e-commerce business noticed. A possible answer to this problem is provided by SEO for online shops. SEO?! Yes, you read it right!…

SEO is a complex field about which there is a corresponding amount of knowledge in circulation. However, since this marketing area is constantly changing, it can happen that knowledge from the past suddenly no longer applies. However, some of them persist - we are talking about SEO myths. So these SEO myths usually stem from measures taken in the past that were correct. In part, however, they also arise from misconceptions. It is therefore important to identify them - so that you do not get bogged down in outdated or incorrect measures. We tracked down 9 SEO myths that you…