Design

3 Core Factors of Design: Order, Contrast & Reduction

3 Core Factors of Design: Order, Contrast & Reduction

When designing marketing measures such as campaigns, websites, or flyers, decision-makers are often faced with a problem: design decisions are judged too subjectively. This is simply because there is often a lack of know-how, which successful design for clear communication constitutes. Instead, decisions are made according to one's own feelings - not always to the success of the marketing measure. A principle from a book by Tom Moog, which we like to call the triumvirate of design, provides a remedy designate: order, contrast & reduction. These three factors form the classical-artistic triad. They complement each other perfectly. You condition yourself.…
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How To Set Up Cookie Banners – 8 Tips

How To Set Up Cookie Banners – 8 Tips

Crispy, delicious, and a possible legal problem when creating a website: these are cookies. Almost everyone loves them as a snack, and almost every website uses them. At least since the GDPR, a lot has changed fundamentally for website operators. And this is where cookie banners come in. With this article, we want to take a look inside the cookie jar together. We explain what cookies are all about, why you need a cookie banner, and how to set it up correctly. What are cookies anyway? Cookies are basically small data packages that are created when using web browsers and…
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Interactive Posts for Facebook & Ideas 2022

Interactive Posts for Facebook & Ideas 2022

Want to know how you can bring more visitors to your social media? The Answer is Interactive Posts for Facebook. We already know: To reach your audience, you need to visit them on social networks. And it's better than being the most used and popular! Facebook However: Now: What content can help you sell more and grow your business? Here are some ideas for these 10 posts for Facebook that you will find below. Here we go! Below You can download the Creative Instagram & Facebook Psd Templates FREE If you regularly work on social networks, especially Facebook, you may…
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5 Tips for Designing Flyers

5 Tips for Designing Flyers

Really? A whole blog post about flyers? Excuse me, the 90s called and want their advertising material back... But as is so often the case: those who are declared dead live longer. Because even in 2022 you can still score points with a well-designed flyer. Today they still serve as a point of contact, a source of information, and an advocate. But how does that work? We give you 5 tips for an effective and convincing conception! Why are there still flyers in 2022? Of course, the question arises whether flyers are still up-to-date in 2022. After all, there are…
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Using Stock Photos Correctly: 6 Tips for Better Pictures

Using Stock Photos Correctly: 6 Tips for Better Pictures

Without her online marketing is hardly conceivable: stock photos are playing an increasingly important role in design. No wonder: They are quickly available, easy to use and often offer everything you need. Nevertheless, there are a few things to consider when handling this. Because Stock photo is not the same as Stock Photo. There are big differences in quality and the right choice can have a huge impact on the public image of your company. To ensure that your photos are always spot on, we give you six tips to help you choose. In line with the topic, we have…
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How To Create The Perfect Contact Form – Tips

Anyone who does online marketing also wants visibility of one thing above all: Conversions – whether it’s a purchase, an inquiry, or a subscription to the newsletter. In order to generate this, there are a large number of digital parameters that should be adjusted regularly. One point that many pay little attention to when creating and optimizing their website is the contact form. The fact that such a form enables users to send e-mail messages directly via the relevant page should be incentive enough, many people think. But far from it! In the following article, we will show you how…
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How To Create The Perfect Dentist

How To Create The Perfect Dentist

There are many dental practices and many more patients. That is why it is essential for every practice to have an internet presence. This is how you stand out from competing medical practices and find new patients more easily. But when it comes to dentistry in particular, it is easy for people to become suspicious and believe that they are paying too much money for their dental health. Anxious patients often do not even dare to make an appointment. A professional website inspires trust and makes it clear that the patients are in good hands with you. If you own…
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10 Features Every Dentist Website Need to Have

10 Features Every Dentist Website Need to Have

Anyone looking for a dentist these days no longer opens the yellow pages and leafs through the phone book, but starts their search on Google. The search starts online, especially for special dental treatments or treatments for which the patient has to bear the costs themselves at Google. A dentist website is therefore the first and most important basis for being perceived online as a dental practice. In this article you will find out what the perfect dentist website looks like that will help you continuously attract the patients you want. At the end, we also tell you 10 important…
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