Marketing campaigns are a sensible method to achieve a certain goal by means of targeted measures. However, this only succeeds if the campaign is designed and implemented in a meaningful and target-oriented manner. But what is important and how does it work? We have defined 7 steps for you that will guide you to a successful marketing campaign!
7-step guide to creating marketing campaigns
1. Define a goal
Every marketing campaign has a clear goal. If not, then it is doomed to fail. After all, how are potential customers supposed to know what to do with it if they don’t even know exactly what they want?
At the beginning of every marketing campaign, there is a goal. It forms the basis for all further decisions. There are different goals such as E.g:
- Improve image
- Increase awareness
- Win new customers
- Increase sales/profit
- Strengthen customer loyalty
Only you can know exactly what your goal is. However, it is important that you define it precisely before you start designing the marketing campaign. Of course, it is also possible to combine several destinations. Often they also go hand in hand indirectly.
So z. For example, a campaign for a product launch not only increases awareness of the product but also attracts customers and boosts sales. In this case, however, the focus would initially be on mere awareness and that is what you should focus on.
2. Define the target group
Do you already know what you want to achieve? Then it’s a question of who you address at all. Because only if you know exactly who you are addressing can you really address these people. Otherwise, your marketing campaign will be in vain, you will unnecessarily burn your media budget – and will not reach your goal.
To define the target group, a target group analysis is necessary. To do this, you record the various dimensions of possible target persons: demographics & socio-economics, purchasing behavior & consumption as well as nature & life. These points are evaluated using market research methods and ultimately recorded in personas. You can read more about this in our blog post: