10 Features Every Dentist Website Need to Have

Anyone looking for a dentist these days no longer opens the yellow pages and leafs through the phone book, but starts their search on Google.

The search starts online, especially for special dental treatments or treatments for which the patient has to bear the costs themselves at Google.

A dentist website is therefore the first and most important basis for being perceived online as a dental practice. In this article you will find out what the perfect dentist website looks like that will help you continuously attract the patients you want.

At the end, we also tell you 10 important characteristics of the perfect Dentist website – but be sure to read the whole article to understand how a dentist website can improve your day-to-day practice.

Why does every dentist need a website?

In our article on the topic “What patients expect on the internet” we have already manifested to what extent the need for online information has changed.

90 % get information online about health
70% look for a doctor or dentist on the internet

51% of all Internet traffic comes from Google instead of 3

A professional dentist website is therefore the starting point for being found online by patients and for satisfying the increasing need for information on the subject of dental health and the increasing interest in uncomplicated online appointment bookings.

Every dentist needs a professional practice website. But it all comes down to the “how”. The mere existence of a dentist website will not do you any good if:

You will not be found in search engines like Google
around 70% are looking for a doctor or doctor on the Internet he dentist
Your patients cannot find the information they need on the website and then call your office

The other way around, a dentist website offers you the opportunity to attract more patients win, improve your patient quality and effectively relieve your practice team.

We have found that very few dental practices have a really well thought-out, patient-friendly and high-performance website. Although a dentist’s website can be used to improve the quality of your patients and to relieve your practice team through website information, newsletters or online appointment booking, this opportunity is often not used. We will show you how you can have more time for your patients thanks to a professional dentist website.

How to deal with your dentist website attract new patients

As already mentioned, the search for a dentist nowadays takes place online. The first port of call for patients looking for a new dentist or specialty care specialist Lung search is usually the Google search engine.To gain new patients via Google, you generally have two options:

The differentiation between SEO and SEA is not yet clear to you? In our article on the difference between SEO and SEA, we explain exactly where the differences lie and what advantages and disadvantages the two channels have.

We generally recommend the organic approach (SEO) so that you can win new patients with your dentist website in a sustainable and cost-efficient manner.

In order to win more patients, a so-called keyword research should be carried out, which analyzes which search terms your patients are looking for on Google. Based on this, the dentist website is then optimized by SEO experts, so that your position on Google improves in the long term and more patients become aware of your dentist website.

But you should not forget:

Simply increasing the quantitative number of website visitors on your dentist website rarely leads to a satisfactory result. So it is much more important that.

You reach the right patients and your desired target group.
Visitors not only come to your website, but also convert (e.g. book an appointment directly).
Visitors also visually from yours dentist website and get a positive first impression of your dental practice.

Especially if your goal is to sell more private benefits, the look and feel of your practice website and the content you provide for Making your range of treatments available is of paramount importance. Patients usually do much more extensive research on Google for additional services than they do for upcoming routine treatments. Patients want to be informed comprehensively and receive a professional digital first impression of your dental practice. With your dentist website, you are laying the foundation for selling more private additional services and increasing the quality of your patients.

Table of Contents

How to get the patients you want with your dentist website

Conclusion: 10 features of the perfect dentist practice website

A strategic one A well thought-out and professionally created dentist website is the starting point for effective online practice marketing and for optimizing your patient quality.