Business

Online Marketing Agency or In-House Marketing? Pros and Cons

Online Marketing Agency or In-House Marketing? Pros and Cons

It's a fact that your business needs marketing to stay competitive. You need to differentiate yourself on the market from the competition to stand out. Given the wealth of new content and advertising strategies on the Internet, it is obvious that there is nothing to object to. This fierce competition is a major challenge, especially for smaller companies. Without a professional marketing strategy, your company will sooner or later become invisible in the digital market. Much more important however is the question of whether you do your marketing measures in-house, i.e. within your company, and set up a marketing department,…
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How to Improve Website User Experience – 5 Simple Tips

How to Improve Website User Experience – 5 Simple Tips

The user experience is a crucial aspect of the success of any website. What at first glance seems like mere marketing talk, however, gets to the point of what is important in online marketing these days. Because the user experience is now the top priority. All measures must be geared precisely to the target group in order to be able to have a real impact. Of course, this also applies to your website. We will explain to you what the user experience is all about and how you can optimize your website accordingly. What does user experience mean? The term…
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Recruiting via LinkedIn: How to use LinkedIn to Recruit Staff

Recruiting via LinkedIn: How to use LinkedIn to Recruit Staff

Great employees are still a top priority for companies. After all, highly qualified employees are the most valuable asset a company has. However, the digitally networked world has meant that the competition for such employees is increasing. After all, there are simply more companies available as potential employers. Therefore, new paths must be taken in the area of ​​human resources in order to position one's own company better. One of them is recruiting via LinkedIn. But how does it work and why LinkedIn at all? Why LinkedIn is great for recruiting As a business network, LinkedIn's main purpose is to…
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Shopware payment methods – Guide

Shopware payment methods – Guide

As a shop operator, you have only one goal: you want to make shopping pleasant for your customers. This also includes the necessary payment processors. In shop systems such as Shopware, this is limited in the options by default. In order to benefit from more Shopware payment methods, you have to use an external payment service provider. But there are countless of them, all of which offer different conditions and options. We have dared the comparison for you - and offer you well-founded recommendations with which you can meaningfully expand your Shopware payment methods depending on your requirements. Your customers…
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4 Things To Consider Before Hiring A Lawyer In Brisbane

4 Things To Consider Before Hiring A Lawyer In Brisbane

Brisbane, the capital and third-most populous city of the Australian state Queensland, stretches over an area of 15,826 km with a population of over 2,400,000. The city is widely known for Lamingtons, koalas, sports accomplishments, and Steve Irwin's world-famous Australian Zoo. Additionally, Brisbane is home to some of the leading law firms globally. You can see Attwood Marshall in Brisbane for proficient lawyers and solicitors.  Hiring an attorney for your legal matters like business-related issues, criminal cases, personal injury cases, family-related issues, and estate planning is undoubtedly a big commitment. The experience and expertise of a lawyer have a substantial…
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How To Find The Right Advertising Agency – Guide

How To Find The Right Advertising Agency – Guide

According to Statista, There are around 14.000 advertising agencies in the U.S. They all have different focuses and orientations. With so many types of agencies, it's difficult to keep track - because the names are similar, the services are so different. We help you by giving you an overview of the most common agency types. At the same time, you will receive tips on how to find the right service provider for your needs. In short: we comb the sand for you and find real treasures together. Why use an agency at all? Often in small and medium-sized companies, the…
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How to Create Amazing Email Newsletters – 8 Tips

How to Create Amazing Email Newsletters – 8 Tips

E- Mail newsletters are an essential building block in your marketing mix. The subscribers to your newsletter have made a conscious decision to remain in contact with your company. In order for your newsletter to be opened and read, the content must be correct. We give you 8 tips for creating a great newsletter. 1. The first impression: sender, preheader, and subject According to studies by MailChimp and Newsletter2Go, a newsletter is opened by an average of 20 to 25% of the recipients. Sender, Preheader, and Subject. These three pieces of information are displayed as the very first impression in…
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Target Audience Analysis: How to Identify your Target Audience for Online Marketing

Target Audience Analysis: How to Identify your Target Audience for Online Marketing

At the start of any successful marketing strategy is target audience analysis. Because it doesn't matter whether you want to develop a new product or set up a marketing campaign - without precise knowledge of your target group, all your marketing efforts will be in vain. If you don't know your customers, you can't address them and you'll burn up your marketing budget without real success. Especially in small and medium-sized enterprises, the opinion is: The target group is everyone who has money. However, this attitude means that marketing measures are not tailored to specific people, but are simply placed in…
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Planning the Online Shop Correctly: 8 Tips for Your Sales Success

Planning the Online Shop Correctly: 8 Tips for Your Sales Success

Online shops are from the corporate and the Internet world is no longer imaginable. After all, they are an easy way to target product sales and reach customers. But why are many shops doing well and not doing at all? We have researched the causes and found 8 simple tips with which you can optimize your online shop... Success concept e-commerce - online shopping in numbers E-commerce is no longer a trend, but a solid pillar in the market with steadily growing shares. Even before Corona, online trading was growing steadily. The pandemic and the associated store closures have further…
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7 Marketing Tips to Get off to a Flying Start in 2023

7 Marketing Tips to Get off to a Flying Start in 2023

New year, new luck: The turn of the year and the associated conclusion of the financial year offer a good opportunity to rethink well-known topics. We've prepared seven marketing tips for you that will get you off to a good start in 2023. We wish you every success! Why a new year is always a breeding ground for new ideas Even if the turn of the year does not mean a big change, we have charged it with a certain power over the last centuries. After all, a financial year ends for your company, a line is drawn under it…
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