Marketing Archives - Page 4 of 4

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What Is SEO And How Does It Work? [Guide]

Marketing, SEO

For outsiders, it often seems like magic. Websites inexplicably take off and soar overhead. What seems like an unsolvable mystery to the public has in fact been an important tool in online marketing for a long time. Because SEO is not rocket science at all. It is rather the logical answer to the changed user behavior of the last few years. Because yellow pages & Co. have long been a thing of the past. Instead, thanks to our smartphones, we use a search engine to search for the desired information anytime, anywhere. This opens up completely new opportunities for companies. Because…

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By Ephatech

Social Media for SMEs – Tips for Success

Business, Marketing, Social Media

Large companies often have an easy time on social media. On the one hand, they benefit from a well-known and popular brand that attracts people. On the other hand, they have the appropriate budget to invest in creative staff, high-quality production, and purchased reach through sponsored posts. The result: These companies reach many people and make money thus the corresponding commitment in terms of likes, shares, and comments. Small and medium-sized companies can often only dream of such results. Because many SMEs are simply unknown. You work possibly only in a regionally limited area or serve a B2B niche, with…

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By Ephatech

Recruiting for SMEs with Online Marketing – Complete Guide

Business, Marketing

Almost every small and medium-sized companies know the problem: Filling vacancies is harder than ever. Thanks to a shortage of skilled workers and a working world without borders, the pressure of competition is increasing - and smaller companies face real challenges when it comes to recruiting employees. But don't worry: we'll help you. In this article, you will learn what is important when recruiting for SMEs. We will also give you valuable tips that you can use to recruit employees for your company to be able to win. So vacancies will soon be a thing of the past... What des…

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By Ephatech

How Relevant is your Content? What you Should Know

Content & Copywriting, Marketing

Information is a precious commodity. Fortunately, in the age of digitization and mobile internet, we can access it anytime, anywhere. At the same time, this has also changed the way information is received because we humans are becoming more impatient and want faster and easier access. This results in challenges for your content marketing. If you bore your target group with excessive content, then look for the know-how elsewhere. The quality of your content is correspondingly important - and it is closely related to the information density. What does information density mean and why is it important? Actually, the name…

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By Ephatech

How to Increase your Reach on Facebook: 9 Tips

Marketing, Social Media

More than 2 billion people already have a Facebook profile and by now, every grandmother and grandfather probably knows about the platform. With such user numbers, it is almost self-explanatory that many companies also want to use Facebook to reach their customers. Unfortunately, despite the immense number of users, it is not always easy to reach large audiences on Facebook. This is not least due to the platform itself, which actively treats company content worse through its algorithm. However, there are many tricks and tweaks on how to stay ahead of the Facebook algorithm and even beat it can use…

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By Ephatech

How To Create The Perfect Contact Form – Tips & Guide

Design, Marketing

Anyone who does online marketing also wants visibility of one thing above all: Conversions – whether it’s a purchase, an inquiry, or a subscription to the newsletter. In order to generate this, there are a large number of digital parameters that should be adjusted regularly. One point that many pay little attention to when creating and optimizing their website is the contact form. The fact that such a form enables users to send e-mail messages directly via the relevant page should be incentive enough, many people think. But far from it! In the following article, we will show you how…