SEO

In the world of SEO (Search Engine Optimization), there are countless aspects that you need to consider. In addition to technical requirements, keywords still play a major role. These come in different forms, e.g. long-term keywords or short-term keywords. One topic that is hotly debated in this context is the so-called LSI keywords. But what does LSI actually mean? How did LSI keywords work and does the approach associated with them still make sense today? We'll give you the answers! LSI keywords: a simple definition LSI stands for Latent Semantic Indexing. The term comes from mathematics and is actually a…

Is your company website professional and an absolute eye-catcher - but also lonely because nobody can find it on the Internet? No wonder the page sits idle with low rankings on Google, where no one ever searches for it. With the right key terms, also known as keywords, you can change this situation and bring your website to the top of the list of results. But how do you actually find good keywords for your own website? We give you the most important tips. Short Summary Each subpage of your website needs its own focus keyword. The focus keyword gets…

E-Commerce is booming. According to Statista in 2022, around 1/3 of shopped online monthly or more frequently alone – and the trend is rising. In comparison, only 1/5 of respondents said they never shop online. Whenever possible, it is therefore worthwhile for companies to offer products or services in shop systems. This trend towards online shopping also has a disadvantage for shop operators: The competitive situation is becoming increasingly difficult. Newcomers in particular often have problems getting their e-commerce business noticed. A possible answer to this problem is provided by SEO for online shops. SEO?! Yes, you read it right!…

SEO is a complex field about which there is a corresponding amount of knowledge in circulation. However, since this marketing area is constantly changing, it can happen that knowledge from the past suddenly no longer applies. However, some of them persist - we are talking about SEO myths. So these SEO myths usually stem from measures taken in the past that were correct. In part, however, they also arise from misconceptions. It is therefore important to identify them - so that you do not get bogged down in outdated or incorrect measures. We tracked down 9 SEO myths that you…

What do Google -Updates have in common with the tax? They come reliably every year - and often bring helplessness with them. Because especially for people who are not deeply rooted in the topic of SEO, the changes are often difficult to understand. All you really want to know is why the rankings have collapsed - and what you can do about it... We create an overview and take a look at the most important Google updates of the past year. Along the way, we'll explain what the changes mean, how they'll affect your website, and what you can do…

Today we will discuss What is keyword difficulty. When we talk about how hard it is to put a certain phrase in a certain place in the market, we are talking about its competitors. Instead, the number of web pages and blogs that compete for the same keywords makes it much more difficult for us to rank well in Google for these terms. Some SEO tools, which can be more or less technical, can be used to figure out what's going on. This essay will show us how we will be able to tell different kinds of problems with keywords,…

So today we will discuss Off Page SEO Guide For Beginners. Modern digital marketing goes along with the websites’ promotion and SEO is definitely an integral part of this process. To reach the desired goals, SEO experts should apply well-thought-out and efficient strategies. Overall, there are two large categories involving on-page SEO and off-page SEO activities.  The last one includes aspects connected with gaining online visibility and operations performed outside of the website for boosting site rankings on the SERPs. In short, all these actions call for off-site SEO. Besides, if you are just starting your web resource from scratch…

Today we will discuss How to Optimize Google Snippets. Once upon a time, Google search was all about being extremely simple and easy to optimize for. Then came a new user interface. Google has developed a wide range of search results, algorithms, and layouts designed to better meet the needs of searchers. One of those updates was rich snippets. Ranking for the top 10 positions is no longer enough. How can you make your web pages better? That's what we're going to talk about next. Here, you will learn about the different types of rich snippets and how you can…

If you're an SEO expert, then you already know how important it is to connect with your potential clients. It's important to know what makes local businesses tick and what sets you apart from other online marketing consultants. Luckily, you can leverage this unique advantage to set yourself apart from the competition. You can create a professional profile on social media, post relevant content and participate in leading industry forums. You can also offer free SEO analysis of your client's websites and give them examples of your work. As a newbie in this industry, you can use your experience to…