Content Management systems offer countless opportunities to prepare content in an exciting way. Nevertheless, there are still enough sites on the Internet that are boring and don’t appeal to the target audience. This has a deterrent effect on users – and is ultimately reflected in poorer SEO rankings. Because the magic word these days is: Diversity of Content.
If you want to operate a successful and well-ranked website, you cannot avoid an appealing content design. After all, the user experience is more important than ever. But what exactly does the diversity of content mean and what do you have to pay attention to? We have prepared everything you need to know…
What does diversity of content mean?
The English term Diversity of Content consists of the words Diversity and Content together. Translated, these keywords mean nothing more than diverse content. It’s about the demand to think of websites in a more varied way and to use different content elements so that the user experience is improved.
Why is the diversity of content important for SEO?
User experience is playing a more and more important role with almost each Google update that is introduced.
The behavior of users has had a particular influence on rankings for a long time. Does a website have e.g. for example, a high bounce rate – many people leave the page quickly after viewing it – it is seen as a signal that the content is not good.
For good SEO rankings, it is therefore important to design a website in such a way that people enjoy staying there. And that’s where diversity of content comes into play.
After all, it’s about nothing more and nothing less than creating versatile and appealing content. Of course, this does not mean that a website should be overstimulating.
As always, it’s all about moderation. But a website on which there are interactive content elements and content to discover is simply more exciting than bare text.
Of course, there should always be a balance in what kind of content it is. In the case of magazine articles or blogs, a healthy mix of text and images may be effective. For the company portrait or the description of the service, you can certainly allow yourself a little more creativity.
Because in the end, the formula is simple: you want to inspire your website visitors, Google wants to inspire the searchers and the searchers want to be inspired. So the diversity of content offers a win-win-win situation.
Create more diversified content
1. Pay attention to the text layout
Website content always requires a certain amount of text. Especially with a view to SEO, e.g. for example, it is important for advice texts to adequately answer all possible questions about the topic. This can quickly result in immeasurably boring text deserts.
To counteract this, it makes sense to set the text in an appealing way. It starts with the fact that you regularly make paragraphs. In times of smartphones, text paragraphs should rarely be longer than 3-4 lines. That already provides relaxation.
The use of subheadings structures the text in a meaningful way and offers visual variety. If you then work with lists/bullet points and emphasize certain text with bold font if necessary, you are already well on the way to creating a meaningful basis.
2. Use pictures & videos
The easiest way to break up long texts with a diversity of content is media engagement. Basically, pictures and videos are suitable for this. These offer the user’s eyes variety and an alternative to text passages.
Whether you want to use an image or a video depends on the respective context and how much content is to be transported with it. Depending on the situation, an attractive photo can also do the trick to create a little diversity.
It becomes particularly interesting if you create diagrams, graphics, and videos yourself. This is a good way if you offer a product or service that requires a special and in-depth explanation. This gives you plenty of room to get to the heart of your individual content quickly and in a way that can be shared. At the same time, you loosen up your text and score with the diversity of content.