Is your company website professional and an absolute eye-catcher – but also lonely because nobody can find it on the Internet?
No wonder the page sits idle with low rankings on Google, where no one ever searches for it. With the right key terms, also known as keywords, you can change this situation and bring your website to the top of the list of results. But how do you actually find good keywords for your own website? We give you the most important tips.
- Each subpage of your website needs its own focus keyword.
- The focus keyword gets the content of the page straight to the point.
- That Keyword must match the search intent of your target group.
What is a focus keyword anyway?
Keywords are search terms that users enter into the Google search bar. They are relevant for search engine optimization, or SEO for short. In the course of this, a website is structured technically and in terms of content in such a way that Google understands what the page is about and for which search queries it has to be displayed. If your website was relegated to the bottom of the list of results, there is a good reason: neither the search engine nor the users understand what your page is about.
The so-called focus keyword can help here. This is a keyword or a string of words made up of several terms. An example: Does your website deal with the topic Hairdresser in Los Angeles, then the focus keywords haircare in Los Angeles should appear on the page in the text.
Put yourself in the shoes of the target audience
To understand which terms your customers search for on the Internet, you have to put yourself in their heads. To stay with the example: What are users interested in who want to cut their hair? What is important to them, what are their problems, worries, and wishes? What is the goal of your potential customers? In short: deal extensively with the search intent of your target group.
Analyze the competition
A look at the keywords of the competition, i.e. at the first three to five search results, never hurts! Find out what content and search terms have made other companies in the same industry rank on Google. A detailed competitive analysis will help you monitor the competition – and then do it better!
Find Long Tail Keywords
Even with a single focus keyword, you can help Google to better understand the content of your website. It is best to choose a suitable keyword or even several search terms for each subpage of your website that describes the content as precisely as possible. This is where the so-called long-tail keywords come into play.
These are search phrases that consist of several terms. Longer search terms can also fit the topic.
The decisive advantage: With long-tail keywords, you usually have less competition and increase your chances of ending up high in the search results.
Check synonyms and specify keywords
Have you collected good ideas for suitable keywords? Terrific! Now only Google has to agree with your choice. To do this, check whether there are perhaps even better alternatives to your search terms by typing your selected keywords into the Google search bar. Then scroll to the bottom of the page and look in the related searches
Approach search engine optimization professionally
The best SEO tips are useless if you basically don’t have time for it. Because optimizing your own website for Google is not a one-time affair, but an ongoing process.
A good website lives not only from suitable search terms but from current content and ongoing optimization – both in terms of content and technology.