Why you need a Facebook Ads Expert for your business. The rise of social networks has benefited the merchant as there are many platforms where they can promote themselves for a small price. Also, depending on the niche or the content offered or the nature of the product offered, more present in some networks or others will be more comfortable. Next, we’re going to list the most popular and influential social ads.
Facebook / Instagram Ads: Facebook is the most used social network in the world. It has more than 2,000 million registered users and ranks first in the social network rankings. Its advertising platform is very intuitive and very simple. Besides, Facebook and Instagram share an advertising service that makes it easy to campaign on both networks at the same time. However, several of them have a slightly modified strategy for following social networks because Instagram is a social network with a more visual component.
LinkedIn Ads: The Most Important Social Network in Creating a Professional Profile. Very useful for companies or in creating followers for a particular professional environment. It’s also a tool that can help us find work.
YouTube Advertising: YouTube is undoubtedly the number one social network in terms of audio-visual advertising. If ads or content on your platform includes videos, this tool is a must. It is similar to the traditional television advertising business but much more efficient and economical.
Twitter Ads: Twitter is one of the essential social networks, although it lags far behind the development of Instagram. It also offers a lot of social advertising tools, and depending on the location we want to promote is an option to keep in mind.
What are the benefits of Social Media Advertising?
The most significant advantage of advertising on social networks compared to advertising in other media is that it is hugely more competitive in terms of possible results. Besides, social networks have billions of users worldwide, which has become a massive market with almost endless possibilities. Thanks to the large number of people who visit these platforms on a daily basis and spend a lot of time on them, we can rapidly increase the visibility of our business in a very short time.
SEO or passive positioning techniques take time and are more difficult to improve without the help of a Facebook Ads Expert. In the case of paid advertising, although it will also be necessary to have an expert specialist who knows how to make the most out of our campaigns, getting users or followers quickly is an effortless shortcut. That’s why investing in outstanding advertising is a great way to grow your business fast but steadily.
In addition, social ads allow budget control, which we can select and distribute the daily expenses we want to create and will enable us to create campaigns with extremely low budgets. The ROI offered by this type of movement and the possibilities they offer in terms of creating the activity itself, potential filters and analytics tools for consumers, make social advertising a source of basic paid advertising on the Internet. ۔
Top Facebook Objective goals
In order to run a Facebook advertising campaign, we always recommend creating an account at https://business.facebook.com/. This tool will link to our Facebook page. We have a lot of options and settings. There will be those who have to make our class in a unique and desired way. Target the audience.
Once we build a Facebook business and start building our first Facebook advertising campaign, we must choose the marketing goal we want to accomplish. Always hire Facebook Ad Specialist help for amazing results.
There are many purposes to following a particular strategy that will attract people to our website, prefer conversions or, through messenger, ask a question among others.
# 1 Marketing Purpose: Traffic
The purpose of “Traffic” is included in the “Considerations” section of Facebook’s Ad Manager.
This is one of the most used purposes because we can attract audiences both inside and outside of Facebook: website, messenger, mobile application …
The choice of “traffic” as a target is entirely recommended for companies that need to publicize their brands, offers, or promotions. We can attract users to our website with an image, layout, or video ad.
# 2 Marketing Purpose: Conversions
The purpose of “Conversions” is included in the “Conversions” section, and as its name suggests, the optimization that Facebook Ad Specialist makes for our ad is fully geared towards conversions.
Companies that need to sell shoes (as mentioned earlier), bags, or infrared products, choose this goal so that Facebook can decide what kind of public to display our ads. The most appropriate.
# 3. Marketing Purpose: Business Trips
The goal is also included in the “Conversions” section of the Facebook panel.
This type of campaign is aimed at small companies that want to attract local viewers to see their physical establishment. For example, a bakery that wants to promote handmade pasta. Or a restaurant that opens its doors for the first time in a city and needs to advertise its location, schedule or program. Even for companies that, while selling online, want to grow their business in a physical store in their area.
# 4. Marketing Purpose: App Download
This marketing goal is gaining more and more popularity due to the use of mobile phones or any other mobile device in which applications can be downloaded.
With Facebook ads, we can download and encourage the use of our mobile applications. Measures such as discount codes or promotions will be some of the strategies to implement this type of campaign to promote our application downloads.
Obviously, in order to use this type of campaign, it is necessary to have a mobile application; otherwise, we will not be able to create this type of campaign properly.
There are many goals to be added to this list
- Brand recognition
- Video Views
- Catalog sales
- Lead generation
so we need to be very clear about the real purpose of our campaign.
We always want a return to our campaign, but that doesn’t mean we should always use conversions or traffic for that purpose. Creativity When you advertise your company, with a successful and accurate definition of your audience-targeted audience distribution and purpose so that Facebook can determine who will be shown our ad, a great marketing strategy. Is the key. Facebook Ads
I have already explained my purpose, is any kind of advertisement correct?
We must keep in mind the goal we have chosen for our campaign on Facebook. We cannot carefully analyze our marketing purpose and then run the ad without considering what strategy is being followed.
As a description, a couple of examples:
Mike owns a Bakery shop in a small town in Newyork and is going to launch a new cake to pay homage to the local residents.
Your marketing goal will be “business visits”, you will divide your audience within a 40-kilometer radius around your city and proceed to upload your ad.
Do you think that would be enough if your ad were like a new cake?
MIke cannot upload an ad in which he does not specify the location of his bakery, the icon of the new product, the telephone number so that he can order a cake for him on a local holiday, and during that time of the day, another thing.
In another example, Maria owns an online bookstore. Your marketing target will be “traffic” because you want to increase visits to your online store because of an advertisement that has just started.
How can Epha Facebook Expert Help you?
As a Facebook Ads Expert & Specialist, I can help you set up your Facebook Advertising Business Account, your Advertising Account, and Facebook Pixel in the initial setup when it comes to doing. On Facebook and Instagram, ads aimed at getting the best possible results with the least budget.
Our Facebook Ad Specialist work in two ways:
- Facebook and Instagram Advertising Campaign Management Service. In this service, I have an advertising account for you. And we work as a team, I send you reports on a regular basis, we discuss strategies according to your goals.
- Facebook Advertising Advisory Service. Fully compliant assistance tailored to your needs. Whether you need an audit of your previous campaigns, reports with suggestions for your upcoming campaigns, design of cell funnels … or if you need to get in touch with us and share your Facebook ads All doubts need to be commented on. I am here!
With both of our Facebook Expert options, you’ll quickly improve your results in Facebook ads.
In this image, we see how the number of orders increased while the price per result decreased.
How Does Our Facebook Marketing expert Work?
My advice is fully prepared. We’ll work wherever you are, analyze the campaigns you’ve run, and guide you through ways to improve results.
Do you have questions about Facebook and Instagram ads? Not sure how to cut your audience? Not sure how the results will be achieved? Would you like to design a sales funnel but don’t know what it should look like? Don’t know what to spend on the budget you spend on Facebook ads? I will help you! contact our Facebook ads consultant.
Facebook Ads Audit
The audit of Facebook and Instagram ads is a necessary step that should be taken before continuing campaigns. If you realize that your previous campaigns aren’t working if they haven’t helped you much. (If you haven’t achieved your goals, then it’s nothing more than spending money). … First, you have to audit the bells to get valuable information for the next people.
Facebook ad audits not only look at what has been done well in the past and what has gone wrong. But also serve as a guide for future campaigns.
Strategy design in Facebook ads
You run campaigns, but you are not sure if you are getting the right message to the right audience. It is required to begin a product or service, and you don’t know how to reach your potential customers to buy from you.
You can hire Facebook ads expert strategy design services in Facebook ads. I will develop a strategy that will include a thorough analysis of your competition. Your potential customers, and what type of message (copy) you receive, depending on how you reach your audience. What are the milestones? You’ll find a roadmap so you can apply for Facebook ads and always know what to do to maximize results.
Popular Questions People Ask
Are paid Facebook ads worth it?
Yes! because it’s CPC is low. if your Facebook Ads Expert optimized your ads in a better way then it will drive amazing results for your business. Because Facebook Marketing is one of the Top Advertising in the world.
Hiring Facebook Marketing Expert Worth it?
If you hire the right Facebook expert for your campaigns then it will be worth it but if your hired Facebook Ads Expert not capable of targeting the right audience and also not able to give your sales and increase your brand identity. Then it’s better to hire a professional Facebook marketing expert for your Business.